A Shopify storefront built from scratch for a U.S. manufacturer of heavy-duty adjustable trailer hitches and towing accessories.
Built from scratch rather than on a base theme, so every template on the store is custom — aimed at presenting a spec-heavy, multi-line catalog clearly to buyers comparing high-value hardware. Three areas carry most of the work.
Hero, hitch-configuration guide, collection showcase, quality and brand sections, product videos, testimonials, blog feed and newsletter signup, all as editable sections.
One collection per hitch line: The Patriot, The Commander, The Major, The Captain, The General, plus the trailer jack and accessories.
Spec-heavy products: towing capacity, adjustment range, finish and accent-color variants, presented for buyers comparing high-value hardware.
No base theme. Liquid templates, JavaScript for storefront behavior, hand-written HTML and CSS for layout and responsive breakpoints.
Pages are composed from reusable Liquid sections with schema settings, so the store team adds, reorders and edits content in the theme editor without touching templates.